- Events
- Events Calendar
- Festivals
- Art & Culture Festivals
- Cajun Festivals
- Seasonal
- Fall Festivals
- Winter Festivals
- Mardi Gras
- Mardi Gras
- Holidays
- Valentine's Day
- Mardi Gras
- St. Patrick's Day
- Easter
- 4th of July
- Halloween
- Christmas
- Top 7 Christmas Events
- Boudin Carols
- Holiday Lights
- New Year's
- Live Music Events
- Casino Entertainment
- Concert Series
- Art & Culture
- Local Sports
- 2021 McNeese Football 🏈
- Submit an Event
- Things to Do
- Top Ten
- Top 10 with Kids
- Top Things to Do in Fall
- Top Things to Do in Summer
- Top Things to Do in Spring
- Seasonal
- Summer Guide
- Fall Guide
- Winter Guide
- Christmas for Families
- Creole Nature Trail
- Kids & Family Friendly
- Top 10 with Kids
- Casinos
- Casino Entertainment
- Attractions
- Creole Nature Trail
- Casinos
- Museums
- Indoor Activities
- SWLA Boudin Trail
- Downtown Lake Charles
- Outdoors
- Creole Nature Trail
- Swamp Tours
- Airboats & Alligators
- Wetland Walkway
- Pintail Wildlife Drive
- Golf
- Golf Guide
- Fishing
- Fishing Guide
- Hunting
- Alligators
- Gators vs. Crocs
- When & Where to Find Gators
- Birding
- Birding Guide
- Online Birding Guide
- Beaches
- Boat Launches
- Parks
- Sam Houston Jones
- Niblett's Bluff
- Lakefront Promenade
- Prien Lake Park
- CPPJ Parks
- 16 Best Area Parks
- Shopping
- Cottage Shops
- Farmers Market
- Nightlife
- Music
- Live Music
- Music Venues
- Cajun / Zydeco
- Music History
- Famous Musicians
- Local Musicians
- Museums & Art
- Museums
- Performing Arts
- Theatres and Performance Spaces
- Performing Art Organizations
- Performing Art Events
- Art Galleries
- Cultural Districts
- heARTbeat Tour
- History
- Historic Guide
- History Museums
- Charpentier District
- Historic App
- Historic Military Sites
- Lake Charles Legends
- Local Sports
- Eat & Drink
- Find a Restaurant
- Restaurants with Take Out
- Restaurants with Delivery
- Restaurants with Drive-Thru
- Top 20 Restaurants
- Outdoor Dining
- Culinary Experiences
- SWLA Boudin Trail
- Brews & Spirits Tour
- Snow Cones
- Eat Downtown
- Outdoor Dining
- Brunch
- Food Trucks
- Creole Cuisine
- Breweries & Distilleries
- Coffee Shops & Brewers
- Brews & Spirits Tour
- SWLA Boudin Trail
- SWLA Boudin Trail Brochure Request
- Boudin Wars
- Traditional Cajun Dishes
- Gumbo
- Crawfish
- Jambalaya
- Regional foods
- Seafood
- Smoked Meats
- Cajun Cooking Terms
- Lodging
- Casino Resorts
- Delta Downs
- Golden Nugget
- L'Auberge
- Hotels
- Camping & RV Parks
- Bed & Breakfasts
- Vacation Rentals
- Lodging Deals
- Trip Planning
- Itinerary Ideas
- Cajun Taste-away
- Lake Charles Nightlife
- Outdoor Adventure
- Creole Nature Trail
- West Side
- East Side
- History
- Family Fun & Festivals
- SWLA One Day Tour
- Charpentier Historic District
- Mardi Gras Intinerary
- Local Travel Apps
- Events App
- Creole Nature Trail App
- Getaway Guide
- Online Guide
- E-News Sign-up
- E-News Archive
- Special Offers & Deals
- Visitor Center
- Transportation
- Lake Charles Airport
- Bus & Trolley Routes
- Calcasieu Parish
- Lake Charles
- Neighborhoods
- Nellie Lutcher Cultural District
- Sulphur
- Westlake
- DeQuincy
- Vinton
- Iowa
- 360 Virtual Tours
- Photos & Videos
- Weather
- Maps
- Mileage to/from
- Travel Information
About the Branding Process
To rebrand a destination, it’s imperative to work with community partners and gather information directly from consumers in target markets. To be truly successful, the destination’s brand must also resonate with locals who are natural participants in the delivery of the destination’s experience. Throughout 2019, the CVB was fortunate to work with a world-renown agency in the travel and tourism space, Miles Partnership, to align the true brand essence of our area with the perceptions and reality of what people know to be Lake Charles/Southwest Louisiana. The Miles team interviewed stakeholders, disseminated surveys, and they worked with Downs & St. Germain Research Firm to perform focus groups in Houston and Dallas to hear directly from consumers. Below, you will find the stakeholder interview video as well as highlights from the focus groups.
Stakeholder Video
Finding the Logo with Focus Groups
Our Voice
SPONTANEOUS: Unplanned and unscripted. Live in the moment. CASUAL: Carefree and loose. FLAVORFUL: Full of local dialect and personality. JOYOUS: Passionate. Savoring each and every detail. FRIENDLY: Eager to share with open arms.
Print Samples
Visuals for the destination will be vibrant and show the diversity. Extending Lake Charles beyond the city itself, the color palette utilizes hues and tones that connect the surrounding area, providing balance and harmony.
Contact
For question or inquiries about the Visit Lake Charles brand guidelines or asset requests, contact:
