Director of Digital Strategy and Online Marketing:
Visit Lake Charles is seeking a Director of Digital Strategy and Online Marketing. This position is responsible for articulating the strategic direction of digital channels (mobile apps, web, and owned social media platforms) with a focus on innovation, user experience, organizational transformation and productivity, and revenue generation. This role works across internal teams, external agencies and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences, while increasing the brand authority within the digital ecosystem to keep Lake Charles and SWLA at the forefront of business and leisure travelers through usability, discoverability, destination appeal and monetization initiatives. For a full job description, click here.
About Visit Lake Charles:
The mission of Visit Lake Charles is to advocate for the tourism industry and promote Lake Charles/Southwest Louisiana as a dynamic destination serving our visitors and community. Southwest Louisiana is a world-class gaming resort destination with abundant outdoor experiences and sports tournaments. The culturally rich destination boasts Cajun/Creole dining experiences and music along with a thriving arts community.
To apply for this position, please send your resume and cover letter to Angie Manning, Communications Director, at email@example.com.