For Immediate Release
Shelley Johnson, executive director
Katie Harrington, public relations manager
Call for Boudin Makers to be Included on the Southwest Louisiana Boudin Trail
LAKE CHARLES-The Southwest Louisiana Boudin Trail is an attraction that is promoted nationally and internationally through the Lake Charles/Southwest Louisiana Convention and Visitors Bureau's public relations and advertising initiatives.
The bureau will be reprinting the brochure for 2011 and is inviting local boudin makers, who are not on the trail, to get involved. Becoming a certified stop on the trail and included in trail promotions is free of charge. Makers must be located in Calcasieu or Cameron Parishes, and produce their own boudin in-house and the boudin must be available for purchase by visitors to the area through a licensed, operating business.
"All we ask is that official members of the Boudin Trail proudly display a brochure rack in their store and that the certified stop decal is posted on the main entry," said Shelley Johnson, executive director of the Lake Charles/Southwest Louisiana Convention & Visitors Bureau. "We anticipate that this will not only help boudin makers sell more delicious and distinctive Southwest Louisiana products, but will also showcase our Southern hospitality that we are known for."
The Southwest Louisiana Boudin Trail was launched in October 2009 by the Imperial Calcasieu Museum via grant funding from the bureau, the Calcasieu Parish Police Jury and the Arts and Humanities Council of Southwest Louisiana. The trail has generated much excitement from not only visitors, but also from regional, national and international media through the bureau's efforts marketing the trail. In January 2011, the trail was heavily traveled by media professionals including representatives from the Houston Chronicle, Cooking with Paula Deen Magazine, the Toronto Star and many others.
To become a certified stop on the Southwest Louisiana Boudin Trail, contact Katie Harrington at the bureau by calling 337-436-9588 or e-mailing firstname.lastname@example.org. The deadline to be included is Friday, February 25, 2011.
Call for Boudin Makers
For Immediate Release