Contraband Days Rebranding Project
LAKE CHARLES, La. (March 7, 2012)-The Contraband Days Festival has a new look for its 55th anniversary in 2012. The festival underwent an extensive branding exercise last year to pinpoint the demographics and interests of target audiences to ensure the offerings and branding of the festival are communicating the spirit of the event effectively. In addition, several focus groups and interviews were held on the local level as part of the research.
The research was conducted by the O'Carroll Group in Lake Charles involving telephone surveys, in-person interviews and a creative think tank to bring out findings and new ideas to propel the festival to the next level. Peter O'Carroll conducted the interviews and focus groups, and partnered with Saurage Research for telephone surveys in the five-parish area.
"Our study showed what people like-and what they want-at Contraband Days," O'Carroll said, "The Contraband Days board has responded with some great entertainment and an exciting new look for the 2012 festival."
One of the results was a slight name change. The festival will now be referred to as "Contraband Days, Louisiana Pirate Festival." There will be more kid-friendly entertainment and a focus on families and the pirate element of the festival.
The new logo and website design were created by Oran and Michelle Parker of Parker Brand Creative. Parker Brand researched depictions of Jean Lafitte and anything of historical interest to the legends of Jean Lafitte to produce the creative of the logo.
"We are honored that Parker Brand was chosen to re-imagine and create the new Contraband Days logo. This is a 55 year old event with legendary and historical roots. We knew that the new mark should reflect those beginnings and everything that Contraband Days is aspiring to be with its rebranding initiative. We feel strongly that the new logo system we've implemented honors everything that Contraband Days has been for 55 years, and has enough longevity to remain valid 55 years from now," said Oran Parker.
To view the new website and logo, visit www.contrabanddays.com.