Kaitlyn Gallegos, MBA, TMP, Tourism Sales Manager, at Visit Lake Charles has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP). Pictured left to right are Angie Zok of Miles Partnership; Monica Smith, President/CEO of the Southeast Tourism Society; Kaitlyn Gallegos, MBA, TMP of Visit Lake Charles; and Berkeley Young, President of Young Strategies, Inc.
Kaitlyn Gallegos Completes STS Marketing College, Earns ‘Travel Marketing Professional’ Certification
LAKE CHARLES, LA (October 12, 2021) – Kaitlyn Gallegos, MBA, TMP, Tourism Sales Manager, at Visit Lake Charles has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP).
Gallegos has been employed at Visit Lake Charles since February 2019. Her responsibilities at Visit Lake Charles include showcasing Lake Charles and Southwest Louisiana as a premier visitor and convention destination, working closely with other economic development and community organizations to improve and highlight local attractions, and working to target both domestic and international tour and travel programs to Lake Charles. Gallegos obtained a Bachelor of Science in Marketing from Louisiana Tech University in 2014 and a Master of Business Administration from McNeese State University in 2018. She currently serves on several local boards including Big Brothers Big Sisters of SWLA, Fusion Five, Chuck Fest Foundation, Greater Lake Charles Rotary, and Visit No Man’s Land. She is a 2019 graduate of Leadership SWLA and 2021 graduate of Louisiana Tourism Leadership Academy.
Gallegos was among 60 STS Marketing College graduates in the Class of 2020. The graduates were announced at the STS Connections conference in Spartanburg, South Carolina on Tuesday, September 28. The program began in 1992 and has produced 1,296 TMPs.
"The STS Marketing College Program has been an experience unlike any other. Over the course of three years, I've had the opportunity to learn from the best of the best in the tourism industry while connecting with colleagues in partner states,” says Kaitlyn Gallegos, MBA, TMP. “Bringing this knowledge home helps me to showcase Lake Charles as a destination like no other. I'm incredibly thankful for the opportunities I've had as an employee of Visit Lake Charles and as a local who loves my hometown."
Instructors are travel industry professionals such as convention and visitor’s bureau executives, public relations practitioners, sales and marketing consultants, and research experts.
“Our Marketing College program is designed to provide applicable tools and working knowledge that our travel and tourism professionals can immediately implement when promoting their destinations, attractions, hotels, and events,” said Monica Smith, Southeast Tourism Society’s President and Chief Executive Officer.
Study topics include online marketing strategies, creating an eye-catching and engaging tourism brochure, social media content planning and distribution, Google analytics, travel and tourism research, community engagement, economic impact studies, and budgeting. In addition to classroom work, students also must complete two projects that relate to their job while utilizing skills that were learned throughout the program.
“Since its inception almost 30 years ago, Marketing College has elevated the level of service and professionalism visitors receive when traveling to the Southeast and has supported efforts to increase economic development through tourism. We’re proud to be a part of that positive impact throughout the region,” said Smith.
About Southeast Tourism Society (STS)
Headquartered in Roswell, Georgia, Southeast Tourism Society (STS) is an association that works to unite all segments of the travel and tourism industry through its four pillars of education, advocacy, recognition, and networking. Established in 1983, STS is an engaged network of 1000+ members from 13 states and the District of Columbia including Alabama, Arkansas, District of Columbia, Florida,Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. For more information, visit SoutheastTourism.org.
Tonja Ray Smith
Southeast Tourism Society