LAKE CHARLES, La. (March 15, 2018) — The Lake Charles/Southwest Louisiana Convention & Visitors Bureau (LC/SWLA CVB) recently released a “Lake Charles Local: Meet the Locals” video series (www.visitlakecharles.org/meetlocals) to help visitors understand the attractions, experiences and local feel that they can expect when exploring Southwest Louisiana.
“Culinary tourism is a keystone promotion for Louisiana, and whenever visitors travel, oftentimes, they seek out the local products or places that are unique to a region. Video consumption has increased on mobile devices, and it is more important than ever for Southwest Louisiana to have a robust presence online to highlight our offerings,” said Angie Manning, communications director.
There are six videos total: Downtown Lake Charles Tour, Lake Charles Brews & Spirits Tour, Pops & Rockets Gourmet Pops & Ice Cream, Yellowfin Vodka, Crying Eagle Brewing, and the Entrepreneurial Spirit of Lake Charles/Southwest Louisiana. The next video in this series to be produced will concentrate on Farmers’ Markets of Southwest Louisiana, as that is a highly sought-after segment on VisitLakeCharles’ website.
The videos give viewers a chance to hear inspirational stories straight from the locals, and the LC/SWLA CVB can further utilize these videos to encourage leisure travelers to extend their stay or more fully explore the area. The videos will also be featured to entice travel writers and media to share our story with their readership and viewers, in addition to a host of other promotions to encourage overnight visitation.
The LC/SWLA CVB is the official destination marketing organization (DMO) for Calcasieu Parish, dedicated to strengthening the economic fabric of Southwest Louisiana through overnight visitation. In 2017, $645.76 million was added to the local economy through travel expenditures; the bureau booked over 67,000 room nights, and the LC/SWLA CVB was honored with ConventionSouth’s Annual Readers’ Choice Award. The dedicated staff works to showcase the best of Southwest Louisiana through marketing, promotions, public relations, and sales efforts to bring meetings, conventions, tournaments, media tours and groups to Lake Charles/Southwest Louisiana.