FOR IMMEDIATE RELEASE
For additional information, contact:
Shelley Johnson, executive director
Anne Klenke, creole nature trail/adventure tourism director
Southwest Louisiana Convention & Visitors Bureau
(337) 436-9588 or (800) 456-7952
Lake Charles/Southwest Louisiana Tourism Awarded Gulf Tourism and
Seafood Promotional Fund Grant
The Lake Charles/Southwest Louisiana Convention & Visitors Bureau was recently awarded a grant from the Gulf Tourism and Seafood Promotional Fund administered by the Deepwater Horizon Economic Claims Administration, BP and the Plaintiff Steering Committee.
The $500,000 grant will be utilized to combat the ongoing perception that all of Louisiana's coastline and beaches were in oil. A large portion of the funds will be applied to advertising efforts targeting niche markets, such as birders, fishermen and other outdoor enthusiasts, to visit the Lake Charles/Southwest Louisiana area including the Creole Nature Trail All-American Road. Additional collateral, such as seafood, wildlife and wildflower identification guides, will also be created.
"The Creole Nature Trail, and outdoor adventure, is the second largest visitor draw to our area" says Shelley Johnson, Executive Director of the Lake Charles/Southwest Louisiana Convention & Visitors Bureau. "It is critical that potential visitors understand that not only are we open, our outdoor product is more accessible than ever."
Drawing upon the success of the GPS enabled video tour app created for the Creole Nature Trail, a walking tour app will be created for the regions only National Register area the Historic Charpentier District. "When we have group tours the bureau hires professional guides to step-on and talk about the architecture, history and interesting facts about each home. We want make that same depth of information available to all our visitors with this app."
For more information on activities and events in Lake Charles/Southwest Louisiana, log onto www.visitlakecharles.org or call 337-436-9588.