National Travel and Tourism Week (NTTW), the annual celebration of the contributions of the U.S. travel industry, will spotlight the critical role that travel will play in driving economic recovery efforts and building the path forward through the theme, "Power of Travel."

Observed annually the first full week in May, NTTW was created by Congress in 1983 to elevate the economic power of travel in the U.S. The 38th annual NTTW (May 2-8) arrives at an opportune moment to recognize the importance to the U.S. economy of initiating a post-pandemic travel recovery.

“Despite the hardships of the last year, Visit Lake Charles is ready and eager to welcome back visitors and help drive Southwest Louisiana’s recovery efforts. National Travel and Tourism Week is an occasion to remind visitors and residents of the meaningful contributions of the travel industry not just to our local economy and workforce, but to our community’s identity and culture,” said Kyle Edmiston, President/CEO of Visit Lake Charles.

Visit Lake Charles is saluting the power of travel by visiting and thanking partners in media, hoteliers, accommodations, sports facilities, attractions, and transportation. Additionally, Visit Lake Charles staff will attend “Tourism Day at the Capitol” on May 5 in Baton Rouge.

According to Destination Analysts' Report, there is an increase in Americans’ travel readiness, confidence in travel’s safety, trips planned and even support of tourism in their own communities. Over 70% will take at least one trip in the next 3 months, and a record 88% have travel plans for 2021. Americans are also showing that they are open to even more travel beyond what they may currently have planned, with high levels of excitement and openness to travel inspiration.

“NTTW takes on a special significance this year as the travel industry looks to rebound quickly from the pandemic and accelerate recovery efforts,” said U.S. Travel Association President and CEO Roger Dow. “The past year was incredibly challenging, but we saw the full power of the travel industry on display in the way we united and supported one another through this crisis.”

“Before the pandemic, travel generated $2.6 trillion in economic output, supported 17 million American jobs and delivered a $51 billion trade surplus to the U.S.—evidence of the outsized role the industry will play in America’s broader economic recovery,” said Dow.

Please visit to learn more about National Travel and Tourism Week. Use the hashtags #LouisianasPlayground and #PowerofTravel to inspire visitation to Lake Charles/Southwest Louisiana.