VLC Showcases Lake Charles/Southwest Louisiana at IPW 2024 in Los Angeles
The Visit Lake Charles (VLC) team made waves at the U.S. Travel Association's IPW 2024 in Los Angeles earlier this month. VLC’s Kyle Edmiston, Timothy Bush, Taylor Beard Stanley, and Kaitlyn Gallegos were there to highlight Lake Charles' unique attractions and hospitality, foster international connections and promote future travel.
IPW is the leading inbound travel trade show, historically generating more than $5.5 billion in future travel by facilitating business between U.S. travel exhibitors and global buyers. This event is crucial for promoting U.S. destinations like Louisiana’s Playground and ensures the country’s position as a top global travel destination. The event also connects VLC with travel buyers and journalists from over 60 countries, allowing the team to showcase the best of what Lake Charles has to offer.
The team also worked with the Louisiana Office of Tourism and Travel South USA to help enhance the Lake Charles/Southwest Louisiana message to audiences interested in Louisiana and the broader Southern region.