With the vast amount of data available to analyze online, it is no surprise that the sentiment of consumers is being heard and considered strongly in almost every industry. Websites like Trip Advisor, Yelp or even social media sites come to mind whenever people are looking for recommendations. Taking this into consideration, the U.S. Tourism Quality Index ranked Lake Charles as #2 in the entire nation for the “experiential quality” for small destinations.
            The sentiments that were measured include culture, entertainment, sightseeing, sports, adventure, culinary and lodging. The rankings are based on the analysis of the number of products or experiences marked as “very good” or “excellent” by consumers. The top 10 small destinations include: Tallahassee, Fla.; Lake Charles, La.; Bend, Ore.; Dothan, Ala.; Augusta, Ga.; Greenville, S.C.; Greensboro, N.C.; Mesa, Ariz.; Pensacola, Fla.; and Hot Springs, Ark.
            “We could not be prouder of this ranking. It is evident that the hospitality community in Southwest Louisiana is working hard to deliver an exceptional visitor experience. The staff at the bureau is grateful for the many partnerships that we have across all sectors in the hospitality community. With everyone working together, great things can be accomplished from hosting successful events, conferences, media tours or the individual leisure traveler,” said Shelley Johnson, executive director of the Lake Charles/Southwest Louisiana CVB (LC/SWLA CVB).
            The LC/SWLA CVB works diligently to showcase the best of the area through public relations efforts, hosting travel writer conferences as well as implementing hospitality training seminars and social media community trainings. The bureau is extremely active online in promoting partners in tourism in Southwest Louisiana and creating a sense of community online across many platforms.
            To engage with the bureau online, go to www.VisitLakeCharles.org, follow VisitLakeCharles on Twitter, Facebook, Pinterest, YouTube, Instagram, or you can read and subscribe to the VisitLakeCharles blog.