Louisiana on the TODAY Show
A s a part of OUTSIDE magazine’s 2014 Travel Awards, Southwest Louisiana was featured today on NBC’s TODAY Show for being one of the best foodie destinations. The TODAY Show interviewed OUTSIDE’s Executive Editor Michael Roberts as he discussed five destinations from their recent Travel Awards.
“We constantly pitch story ideas to travel media and were thrilled when the Louisiana Office of Tourism informed us that OUTSIDE wanted to feature our seafood cuisine in their latest issue. I followed up with the writer, Tim Neville, and explained that in Southwest Louisiana you can fish year round and cook your own catch at a local charter guide’s lodge or, if you prefer, you can eat fresh seafood at one of the area’s delicious restaurants,” said Megan Hartman, senior marketing manager at the Lake Charles/Southwest Louisiana Convention & Visitors Bureau.
“Winning Runner-Up a Best Food Destination by OUTSIDE was exciting, but being called by the TODAY Show for footage of Big Lake Guide Service and local seafood topped it all,” explained Hartman.
“This kind of national publicity that highlights our outdoor adventures and abundant seafood in Southwest Louisiana is priceless,” said Shelley Johnson, executive director of the CVB.
The 2014 Travel Awards are in the April issue of OUTSIDE magazine and currently on their website. For more information on the 2014 Travel Awards, please visit www.outsideonline.com. The Seafood Sensation Trail is highlighted here. To see the TODAY Show segment, visit
www.visitlakecharles.org/TodayShow and Southwest Louisiana is featured around 2:34.