Chuck Eats Restaurant Week
Visit Lake Charles (VLC) is excited to announce the return of Chuck Eats Restaurant Week, a 10-day foodie event from January 17–26, 2025. This event is a great opportunity to showcase your unique dishes and culinary skills and captivate diners from Southwest Louisiana and beyond.
WHY PARTICIPATE?
By participating in Chuck Eats Restaurant Week, your restaurant will be featured in a focused digital and social media campaign that reaches visitors from nearby areas, including major cities like Houston, Shreveport, Lafayette, Alexandria, and Beaumont-Port Arthur. Joining Chuck Eats will help bring a wide range of customers to your restaurant.
COST
There is a $100 participation fee to help cover the costs of promoting this exciting culinary event.
CAMPAIGN FLIGHT
November 1 – 30, 2024 (preview campaign)
December 1, 2024 – January 26, 2025 (core campaign)
DEADLINES
10/11/2024 - Early Bird Deadline for Extra Media Exposure
- Deals submitted by this date will be featured in an exclusive early marketing campaign launching in November
- Restaurants submitted by this date will also receive priority for media interviews/mentions
- Chuck Eats Week menus printed & delivered to your restaurant
11/29/2024 – Deadline to Submit Deals
- Deals submitted by this date will be part of the main marketing campaign, running from December 1 to January 26, 2025.
DELIVERABLES:
- Social media toolkit
- Printed menus (early bird participants only)
- Menu template (Link)
- Chuck Eats Week window cling
OFFER GUIDELINES & TIPS
- Prix fixe (fixed-price) menus get the most views on ChuckEats.org
- Lunch price range: $10-$20
- Dinner price range: $20-$50
PRIX FIXE MENU (example):
Dinner Special: $30
First Course
(Choose One)
Roasted Brussel Sprouts
Garlic Parmesan Bites
Chalmette Cheesesticks
Second Course
(Choose One)
Chicken Alfredo Pasta
Classic Detroit Style Pizza
Meatball Sandwich
Third Course
(Choose One)
Chocolate Chip Brownie
King Cake Calzone
PAST RESULTS
- Chuck Eats 2024 saw a 41% increase in out-of-town diners
- Most visitors coming from Houston, Beaumont-Port Arthur, and Lafayette
- Local spending also increased by 3%, thanks to the strong appeal of prix fixe menus, which offer great value and allow diners to explore a variety of dishes.
QUESTIONS?
If you would like additional examples or need guidance in crafting your menu, please contact Candy Rodriguez at crodriguez@visitlakecharles.org.
