Toni Chapman

Digital Content Manager

Toni leads Visit Lake Charles’ digital content efforts with a focus on storytelling, website strategy, and data-driven marketing that elevates Southwest Louisiana’s visibility and visitor engagement. As Digital Content Manager, she oversees website management, digital content planning, e-newsletter communications, and SEO strategy to ensure visitors and partners have timely, accurate, and compelling information.

Since joining Visit Lake Charles, Toni has played a key role in strengthening the organization’s digital ecosystem. Her work includes launching dynamic website features, expanding international accessibility through translated content, redesigning consumer and industry newsletters, and supporting major campaigns such as Chuck Eats Restaurant Week and Always Here. She works closely with community partners to enhance listings, events, and promotional opportunities across VLC platforms. Toni brings a collaborative, audience-focused approach to digital marketing and is actively engaged in industry professional development and her local community.

Awards & Accomplishments:

• Forty for the Future: Travel’s Leading Talent (2026) Southeast Tourism Society
• Louisiana Tourism Leadership Academy Graduate (2025)
• Junior League of Lake Charles Provisional of the Year (2023)

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