NEWS RELEASE
FOR IMMEDIATE RELEASE
For additional information, contact:

Angie S. Manning, CDME
Communications Director
Southwest Louisiana Convention & Visitors Bureau
(337) 436-9588 or (800) 456-7952

 

Lake Charles/Southwest Louisiana Convention & Visitors Bureau

Won Bids to Host LHSAA State Championship Swim Meet &
The Allstate Sugar Bowl LHSAA Softball State Championships

Baton Rouge, La. (June 11, 2018)—The board of the Louisiana High School Athletic Association (LHSAA) awarded the LHSAA State Championship Swim Meet and The Allstate Sugar Bowl LHSAA Softball State Championships to the Lake Charles/Southwest Louisiana area for two additional years. Historically, the area has hosted swim for 12 years and softball for 18. Eric Zartler, sales director of the Lake Charles/Southwest Louisiana Convention & Visitors Bureau (LC/SWLA CVB) and Steve Gayfield, executive director of Sulphur Parks & Recreation, represented Southwest Louisiana during the bidding process held earlier today.

“The LHSAA tournaments that have been awarded to the Lake Charles/Southwest Louisiana area are tremendous testimonies to the hospitality community, leadership and facilities in Southwest Louisiana as well as the genuine relationships that have been built over the years through hosting successful tournaments. We are fortunate to have a thriving fanbase in Southwest Louisiana with people who love to volunteer and cheer on the teams. We could not do what we do without everyone working together,” said Eric Zartler, sales director for the Lake Charles/Southwest Louisiana Convention & Visitors Bureau (LC/SWLA CVB).

Southwest Louisiana is known as the Youth Sports Capital of Louisiana, and as such, the area has benefited greatly from youth sports being an economic driver from softball, baseball and basketball to swimming and a myriad of other tournaments.

The LHSAA had three tournaments earlier this year.  LHSAA Marsh Madness Boys’ Basketball State Championship tournament was held in March at Burton Coliseum in Lake Charles. The attendance was in excess of 36,000 with an economic impact of $2,020,000 using 1,575 hotel rooms in Calcasieu Parish.

The Allstate Sugar Bowl LHSAA Softball State Championships was held in Sulphur at Frasch Park this past April. This three-day event featured the top high school softball teams in seven classes and five divisions from all over Louisiana vying for championship titles. The attendance was 23,442 with an economic impact of $2,084,100 using 2,616 hotel rooms in Calcasieu Parish.

In May, Sulphur also hosted the Allstate Sugar Bowl LHSAA Baseball State Championships. This four-day event featured the top high school baseball teams from all seven classes and five divisions competing for state championship titles. The attendance was 24,382 with an economic impact of $1,714,100 using 1,830 hotel rooms in Calcasieu Parish.

“The total economic impact for these three tournaments alone was $5,818,200. We host multiple events throughout the year with LHSAA as well as USSSA and other national organizations. For these tournaments, we work with our partners at the Calcasieu Parish Police Jury, SPAR, Ward 3 Recreation, and the municipalities. The 2018 LHSAA state baseball tournament hosted in Sulphur by the Lake Charles/SWLA CVB set a new attendance record for the event in its current format. Everyone in the hospitality industry pulls together to make hosting these tournaments a success,” said Zartler.

For more information on the LC/SWLA CVB, log on to VisitLakeCharles.org. To learn about the LHSAA, visit LHSAA.org or log onto VisitLakeCharles.org/ImpactOfTourism for the latest economic news on how tourism works to strengthen the economic fabric of the community.

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The LC/SWLA CVB is the official destination marketing organization (DMO) for Calcasieu Parish, dedicated to strengthening the economic fabric of Southwest Louisiana through overnight visitation. In 2017, $732 million was added to the local economy through travel expenditures; the bureau booked over 67,000 room nights, and the LC/SWLA CVB was honored with ConventionSouth’s Annual Readers’ Choice Award. The dedicated staff works to showcase the best of Southwest Louisiana through marketing, promotions, public relations, and sales efforts to bring meetings, conventions, tournaments, media tours and groups to Lake Charles/Southwest Louisiana.