Sheila Scarborough, co-founder of Tourism Currents, presented a hands-on, common sense approach to incorporating social media into marketing and business plans so that there is a method to the madness. She outlined best practices and give concrete examples of reputation management, interacting with clients, as well as listening to what customers are saying on social media channels for businesses in the hospitality industry.
Sheila specializes in social media for the tourism industry. She is a winner of Austin American-Statesman Texas Social Media and Clarion communications awards and she trains and speaks regularly about social media to a variety of audiences including public relations and marketing professionals, tourism and economic development experts.
Sheila answers specific questions from attendees.
View the Sprout presentation below.