Visit Lake Charles Sports Events and Marketing Manager Aubrey Caldwell has been recognized as a 2026 eTourism Emerging Tourism Star, a prestigious national honor awarded to innovative professionals shaping the future of travel and tourism.
Caldwell leads sports-focused marketing efforts for Visit Lake Charles and the Lake Charles Regional Sports Authority, developing content, managing social media and executing campaigns that elevate Southwest Louisiana as a premier destination for sporting events. She also oversees the coordination and servicing of large-scale events across the region, working closely with partners to deliver seamless experiences for athletes, organizers and visitors.
Her recognition follows a recent promotion to sports events and marketing manager, reflecting her continued impact on the organization’s sports tourism strategy and regional visibility.
“It’s always good to see our team members recognized, and Aubrey has earned this honor,” said Kyle Edmiston, president and CEO of Visit Lake Charles. “She has grown into a leadership role within our sports team and continues to make a strong impact across our organization.”
“Aubrey has been a vital part of our team. She shows up, puts in the work and continues to raise the bar,” said Eric Zartler, executive director of the Lake Charles Regional Sports Authority and senior vice president of sports at Visit Lake Charles. “I’m proud of her and look forward to seeing her continue to thrive.”
“I’m incredibly honored to be named a 2026 Emerging Tourism Star,” Caldwell said. “Getting to showcase Lake Charles through sports and events is something I’m passionate about, and this recognition reflects the momentum we’re building as a destination. I’m proud to represent Southwest Louisiana on a national stage and excited for what’s ahead!”
Caldwell will be recognized at the 2026 eTourism Summit at the Kentucky International Convention Center in Louisville, Kentucky, April 14–16. During the summit, she will engage with destination marketing leaders from across the country and participate in the Emerging Tourism Star panel, sharing insights with peers and industry professionals.
Download Caldwell’s headshot HERE.
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About Visit Lake Charles
Visit Lake Charles, the official destination marketing organization for Lake Charles/Southwest Louisiana, is the only organization in Southwest Louisiana providing advocacy, promotion, and education for the tourism industry. For more information on Visit Lake Charles and things to see and do in Louisiana’s Playground, log on to www.visitlakecharles.org.
