Partner Education & Training

Destination SWLA

Visit Lake Charles offers a free educational program for our partners in Southwest Louisiana called Destination SWLA. This program not only covers area information, including restaurants, activities, and unique itineraries, but it also introduces participants to what we do at the Convention and Visitors Bureau, the programming we offer, and what our mission is. This program is great for hospitality, arts, entertainment, and recreation employees, regardless of if they’ve been in the industry for 10 days or 10 years! 

We are currently only accepting 6 participants per class. Classes are currently being held at Visit Lake Charles Welcome Center. Every participant that completes the program will be given a certificate and a lapel pin that indicates they have completed this training. 

This program also comes in three separate formats 1) front-line staff at hotels, venues, restaurants, and attractions, 2) management members such as General Managers or Directors of Sales at hotels, and 3) management members such as General Managers and Directors of event venues and attractions. GM/DOS and Director training has an additional portion which includes training on how to work within the extranet system, responding to leads, and more. 

To sign-up to participate in the onboarding program, please fill out the form below. If you would like to schedule an individual training at your property for multiple staff, or if you have any questions, please reach out to Madison Yates by email at or at 337-240-5785. 

Upcoming Training Dates

Hotel GM/DOS
February 19, 2024
10 AM
Restaurant, Attraction, Venue
February 23, 2024
1 PM
Front Line Training
March 6, 2024
1 PM


Onboarding Sign-Up

Fill out my online form.
Madison Yates

Madison Yates Destination Services Specialist

Gumbeaux Gator, Spousal Tours, Welcome Bags, Destination SWLA Program