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Oversees administrative operations, board of directors’ management, and high-priority projects for the organization

Oversee/Direct financial functions of business operations for VLC, Human Resources

Collaborate/Facilitate projects that enhance the local tourism economy

Accounts payable, accounts receivable, purchasing and asset management

Assist Visitors, Oversee Visitor Experience Operations, CRM Product Management

Assist Visitors, Process Inquiries, Gift Shop Operations

Assist Visitors, Creole Nature Trail Adventure Point Gift Shop

Assist Visitors, Creole Nature Trail Adventure Point Gift Shop

Manages/Oversees execution of vision & strategies of sports department, recruitment/procurement of sporting events to SWLA

Cultivate relationships with tournament organizers, facility managers, community volunteers, and industry organizations for hosting sports events in SWLA.

Execution/coordination of large-scale sporting events, Meeting Max software

Manages/Oversees execution of vision & strategies of sales department, Partner Extranet (Hotels)

International Tour and Travel Groups, Foreign Individual Travelers (FIT), OTA, and RTO

Association Meetings, Conventions, Tradeshows

Domestic Tour, Corporate, Social, Military, Education, Religious, & Fraternal (SMERF) Groups.

Leads the marketing and communications teams; responsible for advertising, communications, content, research, and data strategies

Oversees brand marketing and positioning, as well as advertising budget, creative designs, and media production

Leads social media strategy and implementaion, photography, and oversees communications team in content creation, partner and stakeholder communications, and media relations

Leads communication efforts through local media relations, partner and stakeholder engagement, storytelling in printed and digital publications and media channels, and Just Imagine SWLA.

Generates video content to be utilized for marketing and social media & oversees the Louisiana’s Playground Podcast

Works with state, regional, national, and international media to generate positive editorial coverage of Lake Charles and Southwest Louisiana

Manages CRM and digital marketing content strategies across advertising, website, and social media platforms to drive destination messaging