During the Louisiana Travel Association’s Annual Meeting this month in New Orleans, Brady Renard, director of content/video marketing at Visit Lake Charles (VLC), was recognized as one of the 2023 Louisiana Tourism Leadership Academy (LTLA) graduates.
Renard successfully completed the association’s training program designed to continue educating the next generation of tourism professionals. He was one of 30 graduates who were honored.
“As we applaud our graduating class, we can’t help but be proud of each of their bright futures ahead. Throughout this program, each candidate has shown immense growth and passion for the tourism industry,” said Chris Landry, LTA President and CEO. “We are excited to welcome the next class of leaders in the tourism industry and look forward to watching our graduates continue to develop in their careers.”
Since making the transition from sports journalism to tourism, Renard has transformed Visit Lake Charles' media capabilities, achieving a 500% increase in social media video views and launching Louisiana's first destination podcast, achieving over 6,800 listens across 27 countries. Since joining, Renard has significantly enhanced the organization's storytelling abilities, making a profound impact on its digital presence and engagement.
“We are immensely proud of Brady for graduating from the LTLA program,” said Kyle Edmiston, president and CEO of Visit Lake Charles. “In completing the program, Brady has shown a commitment to continuous learning, and we look forward to him using all he has learned over the last year to enhance his role at Visit Lake Charles moving forward.”
Download Renard’s headshot here.
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About Visit Lake Charles:
Visit Lake Charles, the official destination marketing organization for Lake Charles/Southwest Louisiana, is the only organization in Southwest Louisiana providing advocacy, promotion, and education for the tourism industry. For more information on Visit Lake Charles and things to see and do in Louisiana’s Playground, log on to www.visitlakecharles.org.
About the Louisiana Tourism Leadership Academy
LTLA was created to build future tourism leaders, develop their leadership skills and strengthen their networks, therefore enriching their tourism-related organizations. For more information, visit LouisianaTravelAssociation.org.
