The Southeast Tourism Society (STS) honored Visit Lake Charles with the Shining Example Award for Best Digital Marketing at the STS Connections Conference held last week in Auburn, Alabama.
Visit Lake Charles received the accolade for its Tripscout campaign, which utilized social media partnerships with Becky’s Travel List and Explore with Westley and targeted email marketing to effectively showcase the region’s attractions, culinary scene, and culture to visitors in the Texas drive market. Tripscout, under the @hotel umbrella alongside 140+ travel-related social media accounts totaling 70M+ combined followers, is a leading industry partner for travel marketing content.
The Tripscout campaign, beginning in March, delivered 5.2 million impressions, surpassing its goal by 10%. It featured 35 social media posts, including 11 bonus reels. The campaign was also highlighted in the Tripscout Travel Digest email newsletter, which reached 448,217 subscribers (about half the population of South Dakota) with a 28.3% open rate. The campaign is ongoing, with influencer content being used in social media advertising to promote Southwest Louisiana’s tourism assets.
“At Visit Lake Charles, we use social media to craft campaigns that share authentic experiences and spotlight the wide array of adventures one can have in our destination,” said Timothy Bush, chief marketing officer at Visit Lake Charles. “Our team’s innovative approach, combining creative partnerships with influencers, strategically showcased the diverse attractions Southwest Louisiana has to offer.”
Follow our featured influencers on social media: Becky’s Travel List at @beckystravellist and Explore with Westley at @explore_with_westley.
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About Visit Lake Charles:
Visit Lake Charles, the official destination marketing organization for Lake Charles/Southwest Louisiana, is the only organization in Southwest Louisiana providing advocacy, promotion, and education for the tourism industry. For more information on Visit Lake Charles and things to see and do in Louisiana’s Playground, log on to www.visitlakecharles.org.
