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Kathryn Shea oversees multi-brand marketing strategies and leads high-profile communications initiatives across strategic planning, resident sentiment analysis, executive communications, crisis management, stakeholder consulting, and influencer marketing.
Key highlights of her work include serving on the steering committee for Visit Lake Charles's multi-year strategic plan, managing paid, organic, and influencer campaigns across multiple brands using analytics from Zartico, Longwoods, and Sprout Social, contributing to crisis communications during four federally declared disasters, and advancing from Manager to Senior Director while building the organization's first dedicated social media program and mentoring a growing communications team.
Leads social media strategy and implementation, photography, and oversees communications team in content creation, partner and stakeholder communications, and media relations